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CONTENT DESIGN

FAIRE
CAREERS PAGE
Rewrote copy to better reflect our company's values.
Collaborated with product, communications, and design teams.
PRODUCT LAUNCH
Wrote retailer-facing copy for emails, SMS pushes, one-pagers, and blogs for an MVP product launching in 2026.
BLOG MIGRATION AND
INFORMATION ARCHITECTURE
Created new information architecture for the Faire blog.
Facilitated migration between CMS platforms with engineering team. 
PENGUIN RANDOM HOUSE

GENRE PAGE REVAMP

I collaborated with the product team to launch a new page template for the most popular book categories on penguinrandom house.com. 
 
I approved all UX flows, led focus groups with genre experts, chose the content offerings and wrote all copy and content. 
 
The pages went from this experience to this. 

READER REWARDS

Reader Rewards is Penguin Random House's loyalty program.

Readers earn points towards a free book every time they log a purchase.

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I launched this product with the design and development teams and wrote all UX copy and approved user flows.

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BLOG PAGE REDESIGN

I worked with the product and design teams to create a new article experience to replace the old-school blog. We went from this experience to this one. 

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I overhauled the tagging and information architecture, approved UX flows, wrote all copy, and managed all content migration and archives. 

ADVERTISING CAMPAIGNS

BOOKS MAKE US BETTER

An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select.

READ TO SLEEP

Read to Sleep encouraged users to pick up a book before bed. It was one of Penguin Random House's most successful campaigns. 

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