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LOYALTY PROGRAM
Launched this product with design and development teams, wrote all UX copy approved UX flows.
GENRE PAGE REVAMP
UX flows, led focus groups, chose featured content and wrote all UX copy.
BLOG REDESIGN
Overhauled information architecture, approved UX flows, wrote all copy, and managed content migration.
INTERACTIVE AD CAMPAIGN
Wrote copy, approved UX flows, curated featured books.
Wrote UX copy and content, newsletters, curated books.