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CONTENT DESIGN

FAIRE
CAREERS PAGE
Rewrote copy to better reflect our company's values.
Collaborated with product, communications, and design teams.
PRODUCT LAUNCH
Wrote retailer-facing copy for emails, SMS pushes, one-pagers, and blogs for an MVP product launching in 2026.
BLOG MIGRATION AND
INFORMATION ARCHITECTURE
Created new information architecture for the Faire blog.
Facilitated migration between CMS platforms with engineering team. 
PENGUIN RANDOM HOUSE

GENRE PAGE REVAMP

A new template for high-traffic genre pages on penguinrandomhouse.com.

READER REWARDS

Penguin Random House's loyalty program. Users log book purchases to earn points towards a free book.

BLOG PAGE REDESIGN

An overhaul of the longform content pages on penguinrandomhouse.com.

ADVERTISING CAMPAIGNS

BOOKS MAKE US BETTER

An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select.

READ TO SLEEP

Read to Sleep encouraged users to pick up a book before bed. It was one of Penguin Random House's most successful campaigns. 

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