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LOYALTY PROGRAM

Launched this product with design and development teams, wrote all UX copy approved UX flows.

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GENRE PAGE REVAMP

UX flows, led focus groups, chose featured content and wrote all UX copy.

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BLOG REDESIGN

Overhauled information architecture, approved UX flows, wrote all copy, and managed content migration. 

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INTERACTIVE AD CAMPAIGN

Wrote copy, approved UX flows, curated featured books. 

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INTERACTIVE AD CAMPAIGN

Wrote UX copy and content, newsletters, curated books. 

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