top of page

CONTENT DESIGN

PENGUIN RANDOM HOUSE

GENRE PAGE REVAMP

I collaborated with the product team to launch a new page template for the most popular book categories on penguinrandom house.com. 
 
I approved all UX flows, led focus groups with genre experts, chose the content offerings and wrote all copy and content. 
 
The pages went from this experience to this. 

LOYALTY PROGRAM

Reader Rewards is Penguin Random House's loyalty program.

Readers earn points towards a free book every time they log a purchase.

​

I launched this product with the design and development teams and wrote all UX copy and approved user flows.

​

BLOG ARTICLE REDESIGN

I worked with the product and design teams to create a new article experience to replace the old-school blog. We went from this experience to this one. 

​​

I overhauled the tagging and information architecture, approved UX flows, wrote all copy, and managed all content migration and archives. 

MicrosoftTeams-image (10).png

INTERACTIVE HOLIDAY AD CAMPAIGN

An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select.

ADVERTISING CAMPAIGNS

BOOKS MAKE US BETTER

An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select.

READ TO SLEEP

Read to Sleep encouraged users to pick up a book before bed. It was one of Penguin Random House's most successful campaigns. 

9780593153895_edited_edited.jpg

BLOG ARTICLE REDESIGN

Revamped blog articles UX. We went from this experience to this one. 

​​

I overhauled the information architecture, approved UX flows, wrote all copy, and managed migration and archives. 

READ TO SLEEP

Read to Sleep encouraged users to pick up a book before bed. It was one of Penguin Random House's most successful campaigns. 

  • LinkedIn

©2024 by Amy Brinker. Proudly created with Wix.com

bottom of page