Content Marketing
Faire
SEO and Brand Marketing Articles
You can read many (many!) more articles I edited on the Faire blog
Penguin Random House
DIGITAL ADVERTISING CAMPAIGNS
I was content lead and copy director for these campaigns, oversaw all related content pieces, product development needs, and copywriting. I developed the concepts, project managed, and delivered the content
Books Make Us Better
An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select. I chose the titles, wrote the copy, and designed the user experience flow
Read to Sleep
Read to Sleep encourages people to pick up a book before bed. The goal was to bring new users into our ecosystem and it was one of the most successful campaigns ever on penguinrandomhouse.com
Books Connect Us
A campaign created in response to the Covid-19 pandemic. The goal was to bring our readers together around comforting books, as recommended by Penguin Random House employees
Penguin Random House
NEWSLETTERS
I led the editorial strategy for for Penguin Random House's robust newsletter program. I curated the featured books, wrote copy, and chose pieces to be featured
An Exclusive Talk with Celeste Ng
An in-depth content feature tied to the premiere of Hulu's Little Fires Everywhere
Madeline's Picks
Favorite books from Madeline McIntosh, the CEO of Penguin Random House at the time. I wrote the copy and positioning for the list and newsletter
Books Give More Holiday Campaign
Giving books at the holiday season can be deeply meaningful. We made it easy to find the right book for readers' loved ones