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CONTENT MARKETING

As a content marketer, I handle everything from big-picture editorial strategy to UX copy. I work extremely closely with developers and design teams to make site content as consumer-friendly as possible. 

DIGITAL AD CAMPAIGNS

I was content lead and copy director for these campaigns, oversaw all related content pieces, product development needs, and copywriting. I developed the concepts, project managed, and delivered the content.

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An interactive gift recommender for the holidays. Users are served books based on the mood or theme they select. I chose the titles, wrote the copy, and designed the user experience flow.

Read to Sleep encourages people to pick up a book before bed. The goal was to bring new users into our ecosystem and it was one of the most successful campaigns ever on penguinrandomhouse.com.

A campaign created in response to the Covid-19 pandemic. The goal was to bring our readers together around comforting books, as recommended by Penguin Random House employees.

PRODUCT LAUNCHES AND UX COPY

Wrote copy, optimized flow, collaborated with design, and approved the launch of new tools and pages.

READER REWARDS

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Penguin Random House's loyalty program. Users log book purchases to earn points towards a free book.

GENRE PAGE REVAMP

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A new template for high-traffic genre pages on penguinrandomhouse.com

ARTICLE TEMPLATE

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An overhaul of the longform content pages on penguinrandomhouse.com.

NEWSLETTERS

I led the editorial strategy for for Penguin Random House's robust newsletter program. I curated the featured books, wrote copy, and chose pieces to be featured.

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NEW RELEASES IN AUDIOBOOKS

With more people working from home, I needed to find a clever way to market audiobooks for the new normal.

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AN EXCLUSIVE TALK WITH CELESTE NG

An in-depth content feature tied to the Hulu adaptation of Little Fires Everywhere premiere.

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KICKOFF EMAIL FOR HOLIDAY CAMPAIGN

Giving books at the holiday season can be deeply meaningful. We made it easy to find the right book for readers' loved ones.

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